Case Study - Investor journey
Take a company from startup to growth with a clear strategy and capital
- Client
- Easyplug
- Year
- Services
- Investor journey
Introduction
Easyplug had developed a solution for temporarily plugging PVC pipes, but was uncertain about the path forward after the first patent application. Sors joined as a companion to develop the business model, capital strategy, and investor pitch to take the company from idea to an operational business.
- investor pitch
- capital strategy
- negotiations
- agreements
- business development
Morten and Sors have been a reliable, solid partner I wouldn’t want to be without. Morten has an impressive capacity and has been an important sparring partner for me in all phases of the journey, from startup to growth.
Managing Director, Easyplug
The collaboration
Jon Audun entered into a retainer agreement with us, where we are available for a fixed amount each month. Neither party tracks hours to avoid it getting in the way of good collaboration. We worked closely together to develop the business model, capital strategy, and investor pitch. We also assisted in negotiations and agreements with investors.
Over the course of the collaboration, the company has gone from having only a patent application to securing its first order, its first major investment, and its first production capacity.
- Subscription in the share issue
- 100%
- Sales
- 0-1